This is graduation season. This marks the beginning of high school and college graduates moving into a new phase of their lives. The graduates will be starting their careers or even moving on to the next level of their education. I offer this piece of advice for those students: Own Your Horn (and blow it)! What do I mean by the statement “Own your own horn”? One of the hardest things for people to do is to talk about their accomplishments. In some cultures it is important to remain humble. You can promote yourself without bragging. Why is it important to understand the art of self-promotion? One of the biggest myths in the workplace is the following: “If I work hard, I will be rewarded”. The problem with the idea of keeping your head down and getting the work done is that most organizations are built on relationships. I am not suggesting that hard work isn’t important. What I am suggesting is that people need to know who you are and what you do. Another myth is that other people, like your manager or co-workers, will let people know about the good job you are doing. It is true that other people can champion you. However, you are the person responsible for your career. So, “own your horn”! You should be the one to tell people about your accomplishments. One of the best books on proper self promotion is: “Brag! The Art of Tooting Your Own Horn Without Blowing It” by Peggy Klaus. I highly recommend getting a copy and developing your story. Your ability to sell yourself in a variety of circumstances is an important skill for career advancement. So, Own Your Horn and Blow It!